Out of interest, what are the projected numbers for this at launch in terms of player base? Is the current hope to attract the main player base at open beta, or for the 'full launch' which happens in the future?
What can WE do to help? I think all of us who have been watching the progress of this for years want it to succeed; our fun depends upon the size of the player base, as does the games success - Obviously streaming is one way, general mentions on social media another but should we all be pushing E-mails to sites for f2p gaming to include articles about this? Or is that a bad idea due to the game previously being EA?
If there's no advertising budget, you ought to utilise us, the games community and if you give me a way to earn back my promo fire dancers by helping, all the better!
Lead us, we will follow!
edit: Found a blog post i did about the game way back in 2009, thought it might be fun to share
http://srgtf.blogspot.co.uk/2009/04/new-way-to-feed-my-geekyness.html