Hi Majora,
thanks for the quick answer. In a nostalgic moment I entered "Battleforge" in the Google search and came out with a YouTuber called HandOfUncut. I also think that would be the best answer when it comes to attracting new players for free: Contact YouTuber and win them over to contribute. In return, you could lure them with a big BFP-account ingame, so they may have the opportunity to show their audience what's possible.
This may be the wrong thread for this topic, but I would be interested to know what your none-profit agreement looks like in detail. Because the next best way would be to reach an agreement with EA and break these limits. If you offer a company to invest neither costs nor risk, but maybe a profit, then I cannot imagine that this company would say "no". Given such an agreement, wouldn't it be possible to get the game with indy-conditions on Steam?
Back to topic:
I fully agree with Xanatoss and Bking that PvP is too fast and too stressful for many players, sometime including me :P. But I think this problem and also Bking's suggestions could be solved or implemented. On the one hand, this could be solved via map design. Larger map, less open, further paths, more walls and orb spots with 3 or 4 wells. On the other hand, wouldn't it be possible for you to create a second duel area in which different starting conditions apply? Then you could provide a pool with larger maps and / or let the players start with 2 monuments and more energy.
Another simple option would be to significantly reduce the costs of walls in PvP.
That may be right. Unfortunately, I don't know what is possible for the developers and what is not. I only make suggestions - from my naive consumer point of view. Of course, it is also correct that this does not automatically win more players for Reborn, but you would give those who are already playing an incentive. Whether I grind PvE or PvP to get new cards makes no difference (at least for me). I would choose the option that ends up being the most effective thing in terms of time - and that's a basic human decision-making scheme. A double PvP reward weekend would be great to prove this. 😛